上市策划方案 葡萄酒上市策划方案

葡萄酒上市策划报告

(Wine listed planning report for backsberg wine)

一、桂林葡萄酒市场概况(introduction to wine market in Guilin)

（一）目前市场(Current market)

目前在桂林市场上销售的葡萄酒品种繁多，其中本土品牌有：长城、张裕、王朝、威龙、通化、华东、白洋河、云南红、冰玫瑰及永福山等。主要在专卖店、大小超市、批发市场及零售店等。其中永福山为山野葡萄酒，价格便宜加上其为桂林本地品牌，很受桂林市民的欢迎。

There are currently several wines in Guilin market,including changcheng,zhangyu,wangchao,weilong,tonghua,huadong,baiyanghe,yunnanhong,icerose and yongfushang which is produced in the local place,also, is popular in Guilin.All of these wine are domestic products.

在桂林市场上销售的国外品牌有：

芝华士、人头马、伏特加、轩尼诗等，主要是在名酒专卖店和各星级宾馆、酒店销售。

Guilin also has some foreign wines such as Chivas, V ……此处隐藏11961个字…… hours 20 seconds by poadcast standards).

2. 租用场地费用。(Booking fees.)

3. 租用音响设备及主持人费用。(Audio equipment and the rental cost.)

4. 奖品。(Prizes.)

5. 其他费用。(Other costs)

八. 其他促销活动(Other promotional activities).

1. 赠送礼品. 与礼品企业合作, 设计小礼品, 在顾客消费时配送精美礼品, 给予消费者额外的惊喜.

We can cooperate with a gift enterprise to design some small gifts,the gifts will be send to customers as attractive souvenirs, to give consumers an additional surprise.

2. 与酒店和餐馆合作, 在现场搞促销活动, 提高backsberg 的销售和知名度.

We can cooperate with the hotels and restaurants to hold promation activities in order to make backsberg have a good name.